Hi and welcome to this month’s income report!

I started Pickled Plum five years ago as a way to collect and share recipes I created on a whim. This blogging thing wasn’t something I envisioned doing long term: I was studying at FIT to become an image consultant and worked full time in retail. During that year I only managed to post one or two recipes per month. My schedule was packed and to be honest, I was taken aback by the amount of time and energy it took to shoot, edit and publish a recipe.

The second year was even worse: I barely gave the blog any attention, leaving it bare and neglected. I was struggling at my job and slowly realizing that fashion may not be my calling. The third year is when I decided to take this blogging thing a little more seriously.

I saw that people were making money, thanks to blogs like Pinch Of Yum (who is responsible for making income reports so popular) and that gave me the motivation to focus my energy on taking better pictures, creating unique content and reading about SEO. Thanks to a very supportive husband, I was able to quit school and my full time job in retail to fully focus on my blog. What can I say – I fell deeply, madly in love with food blogging!

Since then, Pickled Plum and myself have grown tremendously. I’ve published over 550 recipes and finally feel confident that I can earn a comfortable living from it.

Why I am sharing this with you

The reason why I decided to publish monthly income reports is to show you that making money online can be done. Some blogs find success right out of the gate while others take longer to develop and find their voice. Mine was in the latter category. It took patience, perseverance and lots of coffee to get here. It wasn’t an easy climb but it was worth every drop of sweat! Whether you already are a blogger or are thinking of getting started, I hope I can help you navigate through all the steps and hurdles of blogging a little more easily. And just like the bigger blogs that were there to motivate me when I needed a lift (just looking at their earnings was inspiring enough!), I hope I can do the same for you!


*Please note some of the links below are affiliate links. 

Income: $4,159.56

Expenses: $121.40

JUNE 2016 NET PROFIT: $4,038.16


Traffic dipped in June because we didn’t have any post that went viral the way it happened last month. It’s also summer so we are expecting traffic to remain lower than usual until around September. It’s the same every year so there is no need to panic about this. Overall, the blog still did pretty good, receiving the same amount of  traffic it does every month from Pinterest and Google searches. Our goal is to double the amount of traffic coming from these two sources by the end of the year, so I have been spending a lot of time reading about SEO this month.





The Summer Slump – Spring Cleaning For Bloggers 

July is a quiet month for most bloggers. Traffic slows down because everyone is at the beach or out sipping cocktails on a patio somewhere. This can be a worrying time for those who are new at blogging and I’m here to tell you it’s normal. Look at most income reports out there and you will see a dip in income. I’m expecting July to be lower than June and I’m okay with it. This means I can focus my energy on things other than just creating fresh content. And same goes for you! This is the perfect time for us, bloggers, to catch up on all the things you’ve been meaning to update, read and learn but didn’t have time to over the past few months.

July is the perfect time to install a new template for your blog, look for broken links, learn more about food photography or test new equipment. It’s a great time to get reorganized and outline a plan for future content and projects you would like to accomplish. Because as much as creating yummy recipes matter, it’s also crucial that you give yourself plenty of time to do the not so sexy work. This means sitting down and reading about SEO, plugins, or new affiliates to join. This isn’t busy work where you are snapping away, swapping plates and checking if it’s the right lighting. This is well… Kinda boring work but work that is extremely important to your blog’s success.

If you don’t know how to get started, here is what I have planned for the month of July. You can either copy it or hopefully this will give you ideas on the things you can do to improve your blog.

To do in July:

  • Check for broken links (this can affect your Google ranking. Too many is bad so make sure that all your links (or most of them) lead to working pages. I use Broken Link Checker.
  • Understand Google Analytics better. This is something I’ve been putting on the back burner for years and know I should take more seriously. There is so much important information I am missing by not spending more time in Analytics. There is a wealth of information about my readers, demographic and what content performs well.
  • Repurposing old content. You know that old recipe you published way back when that did well for a while but is no longer in your top 10 most popular recipes? Time to give it a makeover! You can either add more to it by adding a couple extra paragraphs, reshoot the dish and test the new pics on Pinterest, add a calorie counter if it previously didn’t have one, etc… Make it so it continues to be valuable and relevant throughout the years and Google will reward you for it.
  • Go through old cookbooks and get inspired. I have enough cookbooks to fill an entire bookshelf stand. Sometimes I cook recipes from pure imagination and some other times I need help to get the creative juices flowing. That’s when I’ll open up a cookbook and see if anything jumps at me. I’ll then tweak one of those recipes and voila! A brand new dish is born  🙂 This July, I decided that I was going to read through How To Cook everything by Mark Bittman. It’s a bible filled with wonderful recipes I have yet to try and it’s been sitting on a shelf gathering dust for way too long!
  • Shut everything down at 6pm. Blogging can be very isolating which can lead to feeling blue and tired from sitting all day long. I am guilty of sometimes working until 9 0r 10pm (with an 8am start) and missing out on friend’s birthdays and cookout invites. Not this summer! July is also a month for YOU to relax. You deserve it, you work hard all year long and there is no reason why you shouldn’t reward yourself by joining in on the party!

Essential Summer Reads For Bloggers 

Catching up on SEO is something I do on a regular basis so I can keep up with updates and learn more about how to give my blog more exposure. July could be your month to read up on it! Here are my 3 favorite SEO books.









And that’s it for June!

If you have any questions or tips to share, please leave them in the comments section. I’d love to hear from you!


Pickled Plum is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.